What is Victoria's Secret?

"She's like a mish-mash of all these wonderful things, beauty and brains," Heidi Klum said, during a segment on Wednesday's fashion show referring to Victoria's Secret.

Klum poorly faked the praises of the company, which allowed her to recently launch her own make up line, and for most woman, Victoria's Secret misses the mark, almost as clearly as celebrities failed to nail down Victoria's identity.

In fact, Roy Raymond opened the first Victoria's Secret in the late 1970's, because he felt embarassed shopping for lingerie for his wife in a department store. Raymond's store featured paired lingerie outfits, which would be easier for men to browse than racks of panties. He also decorated a store to look like a Victorian brothel and launched a 42-page, mail-order catalog, just to make men feel a little better about the shopping experience.

In 1995, the company's first fashion show also attempted to attract males with commercials on the Super Bowl, and this year, Co-Ed magazine, which is geared toward college-age men, published a list of the model's Facebook pages. And I'm willing to bet the supermodels didn't sign up for the social networking site to be poked by women.

The Victoria's Secret lure doesn't work quite as well on women. Two female writers confessed they ate stacks of chocolate cupcakes and KitKats during the show and moaned that model Karolina Kurkova's only flaw was the lack of a belly button.

Obviously, one model's confession about eating donuts didn't score any points with females, because it felt so forced and feigned. Maybe, we'd believe a small cookie or a granola bra. But a donut? Come on.

But no one's likely to question the legitimacy of models' cooing about how sexy they feel in lingerie or the shots of model's needing their clothes repinned, because surely, males were closely watching those shots, just hoping maybe, they'd get to see a little more breast and not all those "wonderful things" Heidi was referring to.